1.76合击传奇 育碧中国总裁：强强组合是顺应泛娱乐时代的最佳选择

Corinne表示，在娱乐IP的建设上，育碧早有涉猎。
腾讯游戏讯 7月28日消息，ChinaJoy(微博)2016在上海新国际博览中心举办。期间，育碧中国总裁Corinne接受了接受了腾讯游戏频道采访。

育碧中国总裁Corinne
以下为采访实录：
1、Q:育碧在海外的游戏IP做的非常成功，这一点是否是这次成立合资公司的一大考量？
Ubisoft has achieved great success in game IP overseas. Is this an important factor you considered when established Joint Venture?
A: 育碧在IP建设上面一直很用心，今年《1.80金币合击》的电影也将在12月公映。在娱乐IP的建设上，育碧早有涉猎。育碧在创作游戏方面不断突破和演进，拥有广袤的世界设定和丰富故事叙述。这也为产生跨媒体IP打下了坚实的基础。我们希望为游戏粉丝们创造一个在游戏本身之外的全新的沉浸体验，并俘获一群新的观众。
A: Ubisoft always puts great efforts on IP development. Assassin’s Creed film opens in theater in December 2016., Ubisoft has been into entertainment IP development for a long time. Ubisoft is known for creating ever-changing and evolving video games that combine immense worlds with rich narratives. This provides a strong foundation for great storytelling that transcends mediums. Ubisoft Motion Pictures’ goal is to create new experiences for fans to immerse themselves while captivating the imagination of new audiences
2、Q:在次与网易和世纪工场的合作中，育碧侧重于哪方面的支持呢?

In the cooperation with Netease and The Workshop, which parts do Ubisoft focus on?
A: 育碧是一家国际游戏制作、发行和代销商公司。作为娱乐产业的领头人，广泛的产业务稳步扩展，拥有众多的游戏IP资源，同时在和各老牌游戏公司合作的基础上，也在不断推出独特的产品，这一强大的游戏产品背景，是我们最为重要的业界影响力。针对中国市场及整个跨界娱乐的行业趋势，育碧会提供合适的优质游戏IP通过三家合资公司UNO来进行针对不同娱乐形式的调整及整体的运营。
Ubisoft is an international leader for game production, publishing and distribution company. As a lead company in entertainment industry, Ubisoft has continuous development and lots of IP resources. Not only has Ubisoft accumulated much experience from cooperation with many well-known game companies, but also keeps producing distinctive games. Our extraordinary background is also our great influence in game industry. For Chinese market and the trend of transmedia entertainment, Ubisoft will provide high-quality game IP, and then the joint venture UNO will adjust and operate according to different media.
3、Q:VR元年已经到来，很多游戏公司都把开发方向转向了VR方面, 育碧有没有这方面的设想？
The age of Virtual Reality has arrived. Many game companies turned their R&D to VR. Does Ubisoft have any plan on that?
A:。育碧一直致力于研发新科技和新的游戏互动。我们相信VR具有广大的潜力，并且正在尝试与我们品牌结合的最好方式。我们认为VR能够给玩家带来新的体验。VR代表了沉浸式体验的一个趋势，它能在玩家和游戏之间建立一个更为强大的纽带，从而在体验和情绪上都有不一样的表现。
Ubisoft has always been committed to exploring new technologies and new game interactions. We are convinced of virtual reality’s potential, and are experimenting how best to apply it to our brands. We think VR offers new opportunities for players. Virtual reality represents the next step in terms of immersion. It will enable players to experience more proximity and a stronger connection to the game they are playing. Experiences and emotions will be more intense.
Q: 育碧会在VR领域研发怎么样的游戏？（传统游戏加上VR元素，还是全新的体验？）
What kind of games Ubisoft will develop for VR? (Traditional with VR elements, new experiences)?
A: 我们拥有一系列经典的游戏，所以我们也在寻找和VR技术结合最理想的方式。但同时，我们也将尝试新的故事和世界设定，比如《变态合击sf》、《新开3d网页游戏》、《每日新开传奇网》和其他全新的游戏。
We have a great portfolio of games and we’re looking into the best way and the relevance of adapting them to VR, but we will also explore new stories and worlds, like with Trackmania Turbo, Eagle Flight, or Werewolves Within, as well as new games.
4、Q:从去年开始，“新开传奇私服ip”已经成为了互联网的一大战略方向，育碧是如何看待这一发展趋势的？
Since last year, pan-entertainment [Transmedia? I don’t understand the question :-/]has become a main tend of strategy in Internet industry. How does Ubisoft see this trend?
A:游戏行业是如今发展速度最快的行业之一，同时也是高收入行业(2015年仅在美国就创造了超过230亿美元收入(数据来源于ESA)。手游市场潜力巨大, 正因为我们拥有高品质的游戏品牌，例如舞力全开，我们才更有能力创造出成功的手游。游戏行业已成为一个探索新科技，判断新科技是否能够成功的实验室。因此,游戏行业不仅首先掌握了这些新科技，也塑造了娱乐行业的新雏形。
The video game industry is one the fastest growing sector with high revenues (over $23 billion in 2015 for the US only (ESA))The mobile market has huge potential and that the quality of our brand portfolio is key to a successful mobile offering like Just Dance.The video game industry has become a test lab to explore what’s new in tech and if it’s going to be successful. Therefore, the video game industry is the first to master these new tech and shape the new forms of the entertainment industry.
5、Q:育碧是如何看待和网易以及世纪工场的这一次合作？
How does Ubisoft see the cooperation with Netease and The Workshop?
A: 育碧在游戏行业中深耕多年，我们一直致力于让玩家拥有最为舒适的游戏娱乐观感。而此次的强强联手，是为了让众多玩家圆梦，延伸游戏带来的IP维度。网易则是中国最为领先的互联网公司之一，游戏领域的成绩大家也有目共睹。而世纪工场作为国内最具影响力的电视媒体品牌形象包装公司之一，有丰富的影视制作、娱乐领域资源。我们三者强强组合，可以说是顺应泛娱乐时代的最佳选择。影视与游戏的合作可以紧密贴合，在这个过程当中，受众一定能感受到全方位的玩家体验。
Ubisoft has been in the gaming industry for 30 years. We are dedicated to create the most fun and memorable gaming experience for players. This win-win cooperation aims to realize dreams of our players and expand our brands by reching new audiences. Netease is one of the leading internet companies in China and has great achievements in game industry. The Workshop, as one of the most influential television brand packaging companies, has lots of experience in film and tv production，and resources in entertainment. Our cooperation can be the best decision in the age of pan-entertainment. The close combination of motion picture and game can definitely offer players with transmedia experiences.
 

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